Let's face it -- 2016 is a difficult time to be a business owner. Many small businesses are still feeling the strain of the recovering economy -- and often, that means budget cuts.
When your budget is being slashed from all corners, one of the first things to go is a company’s marketing. But it doesn’t have to be like that.
If your tax business is on a budget, here are three ways to market for less:
Marketing on a budget doesn’t have to be difficult. METIK Marketing knows how to help your business make a big impact for less. Give us a call today at 844.446.3845 to see how we can help you. To stay up-to-date and in-the-know, don’t forget to “like” our Facebook page.
Running a business is expensive, and the more competitive the industry gets, many business owners think they have to pay more for their marketing strategies to stand out. But that’s a costly misunderstanding.
When it comes to marketing, don’t mistake expense for quality. Here are four tips for marketing on a budget.
1) Spice up your style with infographics – that you make yourself. Visuals are extremely powerful, especially when it comes to digital marketing. But you don’t have to pay a pro out the nose to get what you want. There are a number of websites that offer high-quality infographic templates that you can then customize to your business and style. By making infographics yourself, you’ll save money, and with the ability to customize virtually every aspect of the graphic to your liking, you’ll also likely end up with a more pleasing result.
2) Host a workshop or seminar. Opening up your business and offering your expertise to the community is a great way to meet potential clients and get the word out about your company. This workshop can be about anything on which you feel comfortable sharing your knowledge (and which ideally relates to what your business does).
MATERIALS: Flyers (to advertise); light refreshments (optional)
COST: $20 - $90
3) Publish articles on a relevant website or magazine. They don’t have to be essays, but they do have to be informative, well-written, and interesting. By publishing these articles on sources beyond your own website or blog, you’ll reach a much larger and more varied demographic and establish your company’s credibility.
MATERIALS: Your knowledge and industry expertise; a computer
COST: Depends on the website/publication – $0 - $85
4) Sponsor a sports team. You’ve seen Little League jerseys with business logos and names on the front – that’s proof that these small-but-mighty mini-billboards are effective. This is a win-win for your company: you’ll be supporting the local community and spreading your business’ message at the same time.
MATERIALS: T-shirt printing shop
COST: Depends on the shop, design, and quantity – $50 - $90
Marketing doesn't have to break the bank. At METIK Marketing, we know all about affordable, effective marketing. Give us a call today at 844.446.3845 to see how we can help you. To stay up-to-date and in-the-know, don’t forget to “like” our Facebook page.
Times are tough, and many small businesses have to struggle just to compete. But there may be some hidden money-wasters that are tying up your company’s budget. To get the most bang for your buck, avoid these marketing money-wasters:
Cutting wasteful marketing habits is one of the most efficient ways you can save your business money. At METIK Marketing, we can show you how to utilize strategies that will help you not only save, but raise revenue as well. Give us a call today at 844.446.3845 to find out what we can do for you. To stay up-to-date and in-the-know, don’t forget to “like” our Facebook page.