If there’s one thing that’s singlehandedly revolutionized the way we do business, it’s the Internet. There’s almost nothing that can’t be done with a click of a mouse these days. Clients can do everything from placing orders to scheduling appointments to contacting customer service, all from the comfort of their computers.
For business owners, the advent of the Internet and social media sites like Facebook and Twitter has made it easier than ever to reach out and market their companies to potential customers.
But in the midst of the digital age, here’s what these tech-savvy business owners don’t know: There’s a tried-and-true way to market your company that involves no fancy ad campaigns and no elaborate marketing materials. All it takes is just a satisfied customer spreading the word around.
It’s called word of mouth marketing (WOMM), and it’s still the most effective form of marketing out there. According to Forbes, 92% of consumers trust endorsements from friends and family over any other form of marketing. Word of mouth marketing can be anything from a friend recommending a brand to his buddies at work, to a customer posting a glowing comment on Facebook about a service or product they’ve used. If it’s from a fellow customer, other potential consumers are far more likely to trust their word over any kind of professional marketing tactic.
So why isn’t everyone using WOMM?
But if that’s true, then why the focus on websites, Facebook pages, and Twitter accounts? Many business owners have simply gotten used to social media doing the work for them. They’ve placed too much emphasis on gathering “likes” and “fans” instead of connecting with clients – and their business pays the price.
How do you use WOMM to connect with customers over social media?
The three E’s are the staples of word of mouth marketing, responsible for virtually all the success you’ll enjoy by following them.
What’s the point of WOMM?
A Bloomberg Business contributor discussed his own experience with WOMM. Almost ten years ago, he started a college test prep company out of his own apartment with $5,000. Using word of mouth, he saw his firm expand by 50% every year, and was even able to launch his business in Asia and Europe.
There are hundreds of WOMM success stories out there, but it all comes down to this: Ideally executed, WOMM will encourage discussion, generate interest, and entice potential customers on a widespread level.
How do I take advantage of WOMM for my business?
With all you stand to gain from successful WOMM, it’s crucial to have the support of a team who can show you the ropes. METIK Marketing has over a decade of experience in the tax industry, and we’re proud of our clients’ success using our WOMM strategies. Contact us at 844.446.3845 to explore how we can help your business grow by word of mouth today.
Though many optimistic business owners would like to hope their work or product speaks for itself, the fact is that most companies just can’t survive without certain marketing materials. These essentials will help your business to both establish itself in a new community and reinvigorate its presence in your area as well.
Here are the top four marketing materials your business can’t succeed without:
At METIK Marketing, we have over ten years of experience creating high quality marketing materials for companies like yours. Give us a call today at 844.446.3845 to see how we can help you. To stay up-to-date and in-the-know, don’t forget to “like” our Facebook page.
Running a business is expensive, and the more competitive the industry gets, many business owners think they have to pay more for their marketing strategies to stand out. But that’s a costly misunderstanding.
When it comes to marketing, don’t mistake expense for quality. Here are four tips for marketing on a budget.
1) Spice up your style with infographics – that you make yourself. Visuals are extremely powerful, especially when it comes to digital marketing. But you don’t have to pay a pro out the nose to get what you want. There are a number of websites that offer high-quality infographic templates that you can then customize to your business and style. By making infographics yourself, you’ll save money, and with the ability to customize virtually every aspect of the graphic to your liking, you’ll also likely end up with a more pleasing result.
2) Host a workshop or seminar. Opening up your business and offering your expertise to the community is a great way to meet potential clients and get the word out about your company. This workshop can be about anything on which you feel comfortable sharing your knowledge (and which ideally relates to what your business does).
MATERIALS: Flyers (to advertise); light refreshments (optional)
COST: $20 - $90
3) Publish articles on a relevant website or magazine. They don’t have to be essays, but they do have to be informative, well-written, and interesting. By publishing these articles on sources beyond your own website or blog, you’ll reach a much larger and more varied demographic and establish your company’s credibility.
MATERIALS: Your knowledge and industry expertise; a computer
COST: Depends on the website/publication – $0 - $85
4) Sponsor a sports team. You’ve seen Little League jerseys with business logos and names on the front – that’s proof that these small-but-mighty mini-billboards are effective. This is a win-win for your company: you’ll be supporting the local community and spreading your business’ message at the same time.
MATERIALS: T-shirt printing shop
COST: Depends on the shop, design, and quantity – $50 - $90
Marketing doesn't have to break the bank. At METIK Marketing, we know all about affordable, effective marketing. Give us a call today at 844.446.3845 to see how we can help you. To stay up-to-date and in-the-know, don’t forget to “like” our Facebook page.
Whether you’re just starting out in the tax industry or have been around for decades, it can be hard to tell fact from fiction when it comes to marketing tips. Here are a few common marketing misconceptions that could be keeping your tax business from total success:
Don’t let marketing myths keep your business from succeeding. Let the professionals at METIK Marketing set you straight with our innovative and effective marketing solutions. From brochures to banners to websites to apps, and everything in between, we have everything you need to take your tax office to the next level. Give us a call today at 844.446.3845 to see what we can do for you!
Summer doesn’t just mean sizzling temperatures and sunshine – if you know what you’re doing, it could mean some great marketing opportunities, too. Here are a few ways to get started:
Summer doesn’t have to be a drag – with the right marketing tactics, it can be one of your office’s most successful seasons. Give our award-winning professionals at METIK Marketing a call today at 844.446.3845. With our experience, talent, and passion, we can take your tax office to the next level.