Put aside the Microsoft Paint and click out of Photoshop. While getting artsy can be a lot of fun, unless you’re qualified and have the experience necessary, no one but an established graphic designer should be touching your company’s brand.

 Why not? After all, DIY projects are more popular than ever, and it never hurts to save yourself a few bucks. But branding your tax company with an amateur logo in the name of saving money just isn’t smart. Here’s why it pays to invest in a great logo:

 

  •  A picture is worth a thousand words. What does discount or DIY graphic design say about your tax office? Chances are, not much. Think of your logo as the opening line in a new conversation – it sets the tone for customers’ expectations. How do your personal expectations differ for a company with a  high-quality, professionally-designed logo versus a company with a logo that was obviously designed to save money? If you’re like most consumers, you’re probably more likely to trust the business with the higher-quality logo – because a business that invests in quality seems likely to provide quality products and services.
  • You want to attract clients. Let’s face it – consumers tend to judge a book by its cover. While that’s not always fair, it is true. Think about the last time you had to decide between two similar companies. Chances are, looks – of the logo, of the brand, of the building itself – played at least a small part. When working with a designer on your new logo, approach the process from a consumer’s point of view. What style of logos attracts you? Why? The sooner you can identify these reasons, the sooner your designer can accommodate your ideas.
  •  You want to be memorable. A bland logo makes your tax business easy to overlook as a potential customer and easy to forget even as a potential returner. Your clients should be able to identify your business just from your logo. This makes future marketing efforts much more successful when customers can simply glance at a flyer, poster, or other material and know instantly what business it’s for without having to search.
  •  You want to set yourself apart from your competitors. If your logo is easily confused with those of other tax offices in the area, it’s hard to blame customers who go to another business next tax season by mistake. Your logo should be eye-catching, appealing, and different enough that it would be difficult to get it confused with another business’.

 

A logo isn’t just a pretty picture – it’s a valuable cornerstone of your tax office’s brand, and it’s how customers will remember and judge you. METIK Marketing’s award-winning design team can help you come up with a dynamic, unforgettable logo that will draw clients in and help you stand out from the crowd. Contact us at 844.446.3845 to speak with us about designing a one-of-a-kind logo for your tax office today.

 

 

 

 Tax season is over, but for a successful tax business, marketing never takes a break. Get your office into gear for next year with these easy-to-implement ideas:

  •   Keep your marketing tools sharp. There’s no excuse for a modern business owner (especially those who own tax offices) not to have the basics – an email, website, telephone, and business card. Each is important in its own way, and all four work together to keep your business accessible and client-friendly. A successful tax business owner will monitor their phone and email attentively (and direct their employees to do the same) and make sure their website and business card are kept up-to-date.
  •            Identify your market niche. Your marketing efforts are much more likely to succeed if you identify your market niche early on, instead of trying to market to everyone. Your niche is a small subsection of the community which often has specific needs or demands. For instance, some communities have large Hispanic populations, and tax offices who are able to speak Spanish usually enjoy particular success within that community. Other communities may be predominantly religious, and clients often flock to a tax company who emphasizes their connection with that religion or its values. When trying to identify your market niche, consider your business’ and your employees’ particular skills and strengths. Is your office multilingual? Are you from a specific religious or cultural background? Do you have a tax “specialty” (divorce, debt relief, and so on)? Take into account your personal traits and abilities and compare them to what’s in demand in your community.
  •           Don’t underestimate the importance of word of mouth. According to Forbes, 92% of consumers trust endorsements from friends and family over any other form of marketing. Word of mouth is simple: Serve your clients well, and they’ll spread the word. (But it also goes the other way: Be unreliable, rude, or otherwise unprofessional, and you can bet the word will spread even faster.) Make a special effort, especially if you’re just starting out, to make your clients’ experience with your business one that no competitor can match. You – and your business – will be glad you did.
  • Out of sight means out of mind. After you've identified your market niche, it's time to get the ball rolling. Let's say your market niche is Spanish-speaking families in the Nashville, Tennessee area. Your next move is to tailor your marketing to potential clients who fit this bill. Your print a portion of your flyers and business cards in Spanish. You'll emphasize "se habla espanol" on your website and in the front window of your office. You'll advertise in Spanish-language magazines or newspapers, and ideally, you'll also participate in events within the Spanish-speaking community. It's important to ensure your business is visible in (and trusted by) the market niche you've chosen to serve. 

 

Your potential clients won't wait, so when it comes to marketing, neither should your tax office. METIK Marketing has the tools, skills, and experience to take your tax business to the next level. Give us a call today at 844-446-3845 to see how we can help you make the next tax season your business' best yet. 

 

Tax season may have just ended, but it’s never too early to start preparing for next year. Here’s how you can start tweaking your business’ marketing plan now for success down the road:

  •        Review your social media strategies. Social media is one of the best ways for small businesses to reach new clients, but it’s important to evaluate your strategies before the start of every tax season. Try to be as comprehensive as possible in your review. Which social media platforms did you use? How active were you? What kind of posts generated the most attention? Did you host any contests? Run any ads? When it comes to social media, out of sight means out of mind. For the upcoming tax season, update your strategy so that you’re connecting with your followers as often and with as much original content as possible.
  •        Generate some good PR. Planning PR opportunities may take some extra time, but they’re worth it. Good PR doesn’t have to be complicated, though – it can be as simple as hosting seminars on a simple tax topic, volunteering with your staff for a good cause, or networking at local industry events. Any idea that nets your business some positive public attention is worth considering.
  •        Consider running a promotion. It’s no secret that consumers love discounts and deals. If your business has never run a promotion before, try it out next tax season. Group discounts, such as for seniors or veterans, are a great way to both help the community and reach more customers. Seasonal promotions during Christmas and other holidays are also lucrative. Tell-a-friend promotions, which benefit both your business and the client who brings in a new customer, are very successful for tax companies. Whatever you decide, map the details out well ahead of time and make sure to publicize it.
  •         Print marketing is still important. Digital and social media marketing are vital to your company’s success, but don’t overlook the power of print. For example, ads featured in the local newspaper will reach a bigger audience than you’d probably expect. Well-made flyers posted in coffee shops or cafes will catch eyes. Greeting cards to introduce your business to a new neighborhood will generate interest. Don’t forget about reaching out to former clients with personalized postcards, either.
  •          Don’t forget about sales. It’s easy to forget that your tax professionals double as your salespeople. Take some time to go over some basic sales techniques and customer service strategies with your staff, such as how to deal with complaints, bring in new clients, plug promotions, and quote prices. When your tax pros start emphasizing the sales aspect of their positions, you’ll see your company’s revenue rise. 

Getting an early start on next season’s marketing is key for any tax preparation business. At METIK, we know how to tailor your company’s marketing strategies specifically to the tax industry. Give us a call today at 844.446.3845 to see how we can help you make the next tax season your business’ best yet. To stay up-to-date and in-the-know, don’t forget to “like” our Facebook page.