If there’s one thing that’s singlehandedly revolutionized the way we do business, it’s the Internet. There’s almost nothing that can’t be done with a click of a mouse these days. Clients can do everything from placing orders to scheduling appointments to contacting customer service, all from the comfort of their computers.
For business owners, the advent of the Internet and social media sites like Facebook and Twitter has made it easier than ever to reach out and market their companies to potential customers.
But in the midst of the digital age, here’s what these tech-savvy business owners don’t know: There’s a tried-and-true way to market your company that involves no fancy ad campaigns and no elaborate marketing materials. All it takes is just a satisfied customer spreading the word around.
It’s called word of mouth marketing (WOMM), and it’s still the most effective form of marketing out there. According to Forbes, 92% of consumers trust endorsements from friends and family over any other form of marketing. Word of mouth marketing can be anything from a friend recommending a brand to his buddies at work, to a customer posting a glowing comment on Facebook about a service or product they’ve used. If it’s from a fellow customer, other potential consumers are far more likely to trust their word over any kind of professional marketing tactic.
So why isn’t everyone using WOMM?
But if that’s true, then why the focus on websites, Facebook pages, and Twitter accounts? Many business owners have simply gotten used to social media doing the work for them. They’ve placed too much emphasis on gathering “likes” and “fans” instead of connecting with clients – and their business pays the price.
How do you use WOMM to connect with customers over social media?
The three E’s are the staples of word of mouth marketing, responsible for virtually all the success you’ll enjoy by following them.
What’s the point of WOMM?
A Bloomberg Business contributor discussed his own experience with WOMM. Almost ten years ago, he started a college test prep company out of his own apartment with $5,000. Using word of mouth, he saw his firm expand by 50% every year, and was even able to launch his business in Asia and Europe.
There are hundreds of WOMM success stories out there, but it all comes down to this: Ideally executed, WOMM will encourage discussion, generate interest, and entice potential customers on a widespread level.
How do I take advantage of WOMM for my business?
With all you stand to gain from successful WOMM, it’s crucial to have the support of a team who can show you the ropes. METIK Marketing has over a decade of experience in the tax industry, and we’re proud of our clients’ success using our WOMM strategies. Contact us at 844.446.3845 to explore how we can help your business grow by word of mouth today.
Let's face it -- 2016 is a difficult time to be a business owner. Many small businesses are still feeling the strain of the recovering economy -- and often, that means budget cuts.
When your budget is being slashed from all corners, one of the first things to go is a company’s marketing. But it doesn’t have to be like that.
If your tax business is on a budget, here are three ways to market for less:
Marketing on a budget doesn’t have to be difficult. METIK Marketing knows how to help your business make a big impact for less. Give us a call today at 844.446.3845 to see how we can help you. To stay up-to-date and in-the-know, don’t forget to “like” our Facebook page.
As a business owner, you probably already know that it’s important to tailor your marketing strategies to your target demographic. But what you may not know is that the way you market to one demographic in particular could predict the success of your company.
The demographic we’re talking about is millennials. Independent, tech-savvy, and wise to the standard marketing ploys, the way your business markets to this generation is more important than you think. Here are five ways your next strategy should market to millennials:
At METIK Marketing, we know how to tailor your business’ marketing strategies to the millennial demographic. Give us a call today at 844.446.3845 to see how we can help you. To stay up-to-date and in-the-know, don’t forget to “like” our Facebook page.
Though many optimistic business owners would like to hope their work or product speaks for itself, the fact is that most companies just can’t survive without certain marketing materials. These essentials will help your business to both establish itself in a new community and reinvigorate its presence in your area as well.
Here are the top four marketing materials your business can’t succeed without:
At METIK Marketing, we have over ten years of experience creating high quality marketing materials for companies like yours. Give us a call today at 844.446.3845 to see how we can help you. To stay up-to-date and in-the-know, don’t forget to “like” our Facebook page.
More than 15 million people have downloaded Pokémon Go, the popular augmented reality app that allows players to hunt and capture Pokémon around their communities. That means more and more people are exploring their neighborhoods, getting outdoors, and meeting new people – but it also means some exciting marketing opportunities for your business.
Luckily, you don’t have to be a pro player to take advantage of Pokémon Go for your tax office. Check out these ideas for ways to use Pokémon Go to boost your business:
Don’t let the Pokémon Go craze pass your office by. For more ideas on how to turn Pokémon Go into a perfect marketing opportunity for your business, or for other effective marketing ideas, give us a call today at 844.446.3845 to see how we can help you. To stay up-to-date and in-the-know, don’t forget to “like” our Facebook page.
If you’ve ever tried to walk into a car dealership, real estate office, or other such business without reading up on some of the industry lingo, you know how frustrating it can be. It’s like you and the salesperson are both speaking different languages. When you aren’t familiar with basic industry terms, you risk getting lost in translation.
Luckily, this is avoidable – all it takes is a little preparation. You can make sure you and your marketing professionals are speaking the same language in your next meeting by brushing up on some general marketing terms. That way, you’ll be able to communicate effectively, and your partnership is much more likely to be successful.
Here are five basic marketing terms every business owner should know:
You don’t need to know everything in order to work well with your marketing professionals, but it helps to have some basic phrases at your disposal. METIK Marketing knows how to work with you to find a common language. Give us a call at 844.446.3845 to find out what we can do for your company today. To stay up-to-date and in-the-know, don’t forget to “like” our Facebook page.
Whether you’re just starting out in the tax industry or have been around for decades, it can be hard to tell fact from fiction when it comes to marketing tips. Here are a few common marketing misconceptions that could be keeping your tax business from total success:
Don’t let marketing myths keep your business from succeeding. Let the professionals at METIK Marketing set you straight with our innovative and effective marketing solutions. From brochures to banners to websites to apps, and everything in between, we have everything you need to take your tax office to the next level. Give us a call today at 844.446.3845 to see what we can do for you!
Summer doesn’t just mean sizzling temperatures and sunshine – if you know what you’re doing, it could mean some great marketing opportunities, too. Here are a few ways to get started:
Summer doesn’t have to be a drag – with the right marketing tactics, it can be one of your office’s most successful seasons. Give our award-winning professionals at METIK Marketing a call today at 844.446.3845. With our experience, talent, and passion, we can take your tax office to the next level.
It’s never too early to start preparing your marketing strategies for next tax season. Here are some of the most effective ways your tax office can start spreading the word:
Now’s the time to start preparing your tax office’s marketing strategies for next tax season, and our team at METIK Marketing is ready to help. At METIK, we put our experience and talent to work for you to make each tax season better than the last. Contact us at 844.446.3845 to speak with us about what we can do for your tax office today.
Most tax businesses earn the majority of their profit during tax season, from January 1 to April 15 – but that’s only about three months of the year. What can your office do during the off-season to make sure it’s successful during the other nine months, too?
The off-season is when your tax business needs quality marketing the most, and we at METIK Marketing are ready to help. At METIK, we put our experience and talent to work for you to make each tax season better than the last. Contact us at 844.446.3845 to speak with us about what we can do for your tax office today.