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Friday, 30 September 2016 00:03

It’s not just a trend – digital marketing is here to stay.

In fact, digital marketing has not just found a niche for itself online; it’s flourishing there. In 2013, digital marketing increased by 137%, and that rate will only keep growing as more and more consumers join the online and digital communities.

If you’re one of the business owners rejecting the advent of the digital age, you’re a part of a vastly dwindling minority. Companies are following the consumers – and with 72% of consumers now linked to brands via their computers and smartphones, it only makes sense.

 Many small tax offices, however, have been slow to take advantage of this new marketing avenue. But digital marketing isn’t as daunting as it may seem. Here are five of the most important reasons your tax office should consider using digital marketing:

  •         Higher revenue. In a study conducted by IPSOS Hong Kong, digital marketing strategies led to 2.8 times higher revenue increase for companies. Consumers who are directed to your business via digital marketing are also likely to spend four times more than any other kind of consumer.
  •         Saves money. Digital marketing is so effective that the revenue it generates is often funneled back into further digital marketing campaigns. This in turn lowers the need for other, more expensive, less effective marketing strategies. In Gartner’s Digital Marketing Spend Report, 40% of business owners said they have noticed substantial savings as a result of digital marketing.
  •         Keeps you connected. Digital marketing is responsible for as much as 34% of online traffic. That’s a huge step towards taking advantage of the online market. The office-client connection fostered by digital marketing is also a great way to keep your tax office at the front of potential customers’ minds.
  •         Keeps you competitive. With local offices as well as big companies, digital marketing levels the playing field. Consumers from all over can access your business’ website as easily as they can any other. Content, appearance, and user-friendliness will tip the odds in your office’s favor.
  •         Real-time customer service = success. Getting answers to their questions and help on technical issues are at the top of most consumers’ lists – and the faster your office can do this, the better. In fact, an eMarketer study has concluded that a considerable amount of your business’ success lies in this element of digital marketing. 

 

 Digital marketing is an increasingly important key to your tax office’s success, but it can be a little intimidating to get started. For help with this, and all your other digital marketing needs, contact METIK Marketing at 844.446.3845.

Friday, 23 September 2016 23:38

A single black check mark. A popular fruit with a bite removed. Two golden arches. A peacock with rainbow feathers.

You didn't see any images, but you can still probably identify those brands -- Nike, Apple, McDonald's, and NBC. According to Forbes, those are some of the top 10 most powerful brands of 2016.

In fact, if you’re like most consumers, you’ve probably purchased a product from at least one of these companies. Consider that experience for a moment. What drew you to that brand in the first place? What level of quality did you expect from the company? How did your experience measure up to those expectations? Would you return to that brand again?

If you responded positively to those questions, it’s thanks to the “magic” of effective branding. 

What Is It?

Think of your brand as the face of your company: It’s every element that customers see, hear, and interact with. Logos, images, slogans, print collateral – if your customers come into contact with it, it’s part of your brand, and it needs to be as effective, reliable, and distinctive as your business.

What Makes An Effective Brand?

According to Forbes, successful brands share seven traits. These include:

·      Uniqueness. How distinctive is your brand compared to your competitors’? How easily is your company’s identity recognized? Think about what specific quality your company has to offer. The sandwich chain Subway distinguishes itself from similar restaurants by emphasizing that it’s a fresh, healthy alternative to fast food. How do you want your customers to remember your business?

·      Exposure. Smaller companies can’t usually afford the huge price tag attached to prime-time TV commercials or magazine ads, but today, that isn’t a big deal – social media is the name of the game. How’s your company’s Web presence? Have you taken advantage of Facebook and Twitter? The Internet represents an untapped market of millions of potential customers who might otherwise never know about your company. And don’t underestimate the power of local advertising – newspapers, flyers, and radio stations are great ways to get your business’ name out there.

·      Audience knowledge. How well do you know your demographic? What qualities do they seek in a business that your competition may not be fulfilling? Knowing your target market is the key to strategies like marketing campaigns, and can help you create a brand that represents exactly what customers want.

Why Do You Need An Effective Brand?

 But why is branding so vital to a company’s success? The answer is simple: Good branding attracts customers and keeps them coming back. When you cultivate a brand that customers can trust and remember, you’re opening your business up to a whole new potential clientele.

If all this seems like an exaggeration, consider this: eight out of 10 businesses fail in the first year and a half, and 50% of American companies crash within the first five years. Branding your company well has never been more important than it is in 2015. Effective branding is what separates the success stories from the statistics. 

How Do I Develop My Brand?

If all this seems daunting, don’t worry. With the right guidance, branding will be a simple, straightforward process that benefits your business for years to come.

That’s why it’s critical to work with an experienced, qualified, and passionate team who can provide you with the results you want. We at METIK Marketing have over a decade of experience in the tax industry, and we want to put that knowledge to work for you. Let us handle every aspect of the branding process, from analyzing your target market to designing your logo, and everything in between.

Your brand is one of the most important keys to your company’s success. Trust METIK to take your business to the next level.

 

Friday, 16 September 2016 00:03

If there’s one thing that’s singlehandedly revolutionized the way we do business, it’s the Internet. There’s almost nothing that can’t be done with a click of a mouse these days. Clients can do everything from placing orders to scheduling appointments to contacting customer service, all from the comfort of their computers.

 For business owners, the advent of the Internet and social media sites like Facebook and Twitter has made it easier than ever to reach out and market their companies to potential customers.

 

 But in the midst of the digital age, here’s what these tech-savvy business owners don’t know: There’s a tried-and-true way to market your company that involves no fancy ad campaigns and no elaborate marketing materials. All it takes is just a satisfied customer spreading the word around.

It’s called word of mouth marketing (WOMM), and it’s still the most effective form of marketing out there. According to Forbes, 92% of consumers trust endorsements from friends and family over any other form of marketing. Word of mouth marketing can be anything from a friend recommending a brand to his buddies at work, to a customer posting a glowing comment on Facebook about a service or product they’ve used. If it’s from a fellow customer, other potential consumers are far more likely to trust their word over any kind of professional marketing tactic.

So why isn’t everyone using WOMM?

But if that’s true, then why the focus on websites, Facebook pages, and Twitter accounts? Many business owners have simply gotten used to social media doing the work for them. They’ve placed too much emphasis on gathering “likes” and “fans” instead of connecting with clients – and their business pays the price.

How do you use WOMM to connect with customers over social media?

 The three E’s are the staples of word of mouth marketing, responsible for virtually all the success you’ll enjoy by following them.

  •        Equip. You want your market to be talking about you, but first, you need to give them a reason why. What do your customers need, and what does your business offer that meets that need? Show them that not only do you meet whatever need this is, but your product or service actually exceeds it, too.
  •        Engage. What are your customers saying about you? How can you address these comments? With Twitter, you can easily respond to questions, thank users for praise of your product, and address concerns. Out of sight really is out of mind. Make an effort to keep up with your customers’ lifestyles.
  •          Empower. So you’ve given your customers reasons to talk. What now? The next step is to show them that their opinions are important and influential to your business. How you do that is up to you – just as long as your customers can feel like they’re a part of your company’s growth and evolution.

What’s the point of WOMM?

A Bloomberg Business contributor discussed his own experience with WOMM.  Almost ten years ago, he started a college test prep company out of his own apartment with $5,000. Using word of mouth, he saw his firm expand by 50% every year, and was even able to launch his business in Asia and Europe. 

There are hundreds of WOMM success stories out there, but it all comes down to this: Ideally executed, WOMM will encourage discussion, generate interest, and entice potential customers on a widespread level.  

How do I take advantage of WOMM for my business?

 

With all you stand to gain from successful WOMM, it’s crucial to have the support of a team who can show you the ropes. METIK Marketing has over a decade of experience in the tax industry, and we’re proud of our clients’ success using our WOMM strategies. Contact us at 844.446.3845 to explore how we can help your business grow by word of mouth today.

Friday, 09 September 2016 23:13

Let's face it -- 2016 is a difficult time to be a business owner. Many small businesses are still feeling the strain of the recovering economy -- and often, that means budget cuts.

 When your budget is being slashed from all corners, one of the first things to go is a company’s marketing. But it doesn’t have to be like that. 

 If your tax business is on a budget, here are three ways to market for less:   

  •        Add your business to Yelp. Yelp is becoming a fixture in consumers’ daily lives, and it’s easy to see why: no one wants to spend money on goods or services without knowing they’ll have a positive experience. That’s where Yelp comes in. Potential customers type in what they’re searching for, and Yelp pops up with a list of options. For no cost, a Yelp listing will help grow your company’s search engine visibility. This means your listing is more likely to pop up when someone does a relevant search – and that increased traffic means you’re more likely to convert those potential customers into real clients.             Cost: $0
  •          Grow your email list. Collecting customers’ email addresses and sending regular updates is a great way to connect with your clients. Sending consistent company updates, promotions, and special offers will help encourage return customers and generate interest. There are a variety of emailing services that can help you, and many of them are available at low or no cost. If your email list includes less than 2,000 addresses, MailChimp is free. GetResponse is feature-packed and costs only $15 per month. You don’t need to break the bank to connect and communicate with clients.             Cost: $0-$15 
  •          Host a workshop. Get the word out about your business by hosting a workshop. Choose a basic function your business performs and take a couple hours to teach the community about it. It doesn’t have to be anything difficult. An ideal workshop would be centered on a skill that your company can then build upon when your workshop attendees become clients. Print and post flyers in popular places such as coffee houses, libraries, and community centers. Use the workshop to demonstrate your company’s expertise and take time afterwards to connect with attendees over refreshments.      Cost: $25-$50 (refreshments and flyers) 

 

Marketing on a budget doesn’t have to be difficult. METIK Marketing knows how to help your business make a big impact for less. Give us a call today at 844.446.3845 to see how we can help you. To stay up-to-date and in-the-know, don’t forget to “like” our Facebook page.

 

Friday, 02 September 2016 19:55

As a business owner, you probably already know that it’s important to tailor your marketing strategies to your target demographic. But what you may not know is that the way you market to one demographic in particular could predict the success of your company.

The demographic we’re talking about is millennials. Independent, tech-savvy, and wise to the standard marketing ploys, the way your business markets to this generation is more important than you think. Here are five ways your next strategy should market to millennials: 

  •         Focus on mobile. About 85% of consumers aged 15-35 own cell phones, and they’re not just used to make calls anymore. Out of every 10 mobile searches, nine of those lead to consumer action, and more than half go on to become sales. So make your mobile campaigns, websites, and social media platforms your priority. Ensure that your company’s mobile site is engaging, easy to read, and simple to navigate. Millennials equate quality with visual aesthetics. Make an effort to see that their mobile experience with your platforms or campaigns are positive, and your business will reap the rewards.
  •          Be creative. You’ve seen how fast viral videos make the rounds online. The Internet truly is millennials’ home field. Once a few people share something, the domino effect takes place among their friends, and their friends’ friends, and so forth. Don’t settle for the typical corporate marketing ploy; many millennials are both immune to and cynical of them by now. Working with a company who knows this demographic is key. Your business is unique and millennials like to think of themselves as unique. Your marketing strategies to them should be, then, unique as well.
  •          Get personal. If your company doesn’t offer a function in which users can rate, comment, or share experiences about your services or products, you’re behind. Connect with your millennial audience by providing these tools, and it’s a win-win: They’ll feel like their opinions matter, and you’ll get valuable feedback and exposure.
  •          Be straightforward. Millennials are no fools when it comes to marketing – they know who wants their business, and they know just how powerful of a consumer demographic they are. Don’t try to hoodwink them with any intricate, backhanded marketing strategies. Be straightforward – what does your company do? What services do you offer? How can they benefit? This transparency is invaluable to the millennial generation.
  •         Do your research. What do millennials in your area value most from a company? How can you distinguish yourself from other companies vying for their attention? Millennials like to feel unique and different and as if their patronization matters. If you know what’s important to your demographic, you’re much more likely to know how to fit that bill, and ultimately, win their loyalty.

 

At METIK Marketing, we know how to tailor your business’ marketing strategies to the millennial demographic. Give us a call today at 844.446.3845 to see how we can help you. To stay up-to-date and in-the-know, don’t forget to “like” our Facebook page.